IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF). TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management. Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content. Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/ This episode includes: - Social media shift to niche content - Hot take on influencer marketing - Influencer marketing growth, mistakes - Influencer marketing ROI vs paid media - Mistakes brands make in influencer marketing - Social commerces impact in Asia - Influencer marketing influence in social commerce - Social proof for product reviews on TikTok - How Influencer marketing factory works with hundreds of brands - Social commerce for brands and creators Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? [email protected]