Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge.

Tom is a marketing leader who has worked across several verticals and GTM motions in marketing to SMBs and enterprises. He specializes in marketing strategy, demand generation, brand strategy and development, customer experience transformation, messaging, digital marketing, events, and leadership. Besides his role at SEDNA, Tom is also Executive Member of Pavilion.

They cover:

👉 [04:52 - 06:11] What does a healthy pipeline look like?

👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?

👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?

👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?

👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?

If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.

Subscribe here:

👉 Apple: 

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And connect with Tom here:

👉 LinkedIn: https://www.linkedin.com/in/tllloyd/ 

👉 SEDNA Website: https://sedna.com/ 

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About the Show

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles. 

Meta Description:

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.