I get it, there’s some natural friction between sales and marketing.    It’s okay, though. It’s a healthy form of competition, a symbiotic relationship keeping both sides sharp.    But if you’re in sales and you don’t know your marketing basics, you’re selling yourself short.   One of the things I owe my success to is the 8 or 9 years I spent in marketing before migrating over to sales. Understanding the fundamentals of marketing made my sales career.   And my guest today, Wayne Mullins, is all about marketing fundamentals. As the founder of Ugly Mug Marketing, Wayne really focuses on the basics.    See, too many people get wrapped up in the latest shiny sales or marketing gimmick and, in the process, forget the simple fundamentals we all know work.    So, let’s get back to basics with Wayne.   Wayne goes over: - The definition of marketing - The natural progression of sales and marketing - The two questions everyone in sales and marketing should ask themselves every day   This blogpost includes highlights of our podcast interview with Wayne Mullins, founder of Ugly Mug Marketing.   For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.