Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
The Business of Fun
Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
August 19, 2021
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.

Learn more about Tom:

Tom on LinkedIn

Episode Resources:

UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar

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