US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President

In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.

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In this episode, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health.

They cover:

Why is it important for companies to set up omnichannel promotional efforts for their pharma products?
How can you use digital assets and health care providers to get the word out about your product with the greatest impact?
What are the questions that need to be answered before creating a one-year budget planning cycle?
How can companies measure the effectiveness of their digital engagement strategies in the pharmaceutical industry?

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Trevor Landry: https://www.linkedin.com/in/trevorlandry/
Syneos Health Website: https://www.linkedin.com/company/syneos-health/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.