Inside the growth story of Blo Blow Dry Bar with Vanessa Yakobson
April 7, 2025
In this episode of Growth Diaries, Sudheer Koneru (CEO, Zenoti) dives into a conversation with Vanessa Yakobson, the visionary behind Blo Blow Dry Bar’s explosive growth. Vanessa opens up about her non-traditional path into beauty, the bold bets that paid off, and how staying obsessive about guest experience and consistency helped shape Blo into a household name. She discusses how franchising became the vehicle for scale, how brand values and culture are maintained across 100+ locations, and how tech enables elevated service delivery. Whether you're an aspiring founder, franchise owner, or brand leader—Vanessa’s story is packed with honest insights and actionable inspiration
In this episode of Growth Diaries, Sudheer Koneru (CEO, Zenoti) dives into a conversation with Vanessa Yakobson, the visionary behind Blo Blow Dry Bar’s explosive growth. Vanessa opens up about her non-traditional path into beauty, the bold bets that paid off, and how staying obsessive about guest experience and consistency helped shape Blo into a household name. She discusses how franchising became the vehicle for scale, how brand values and culture are maintained across 100+ locations, and how tech enables elevated service delivery. Whether you're an aspiring founder, franchise owner, or brand leader—Vanessa’s story is packed with honest insights and actionable inspiration
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.
Check out our three most downloaded episodes:
Check out our three most downloaded episodes:
- Building a glamorous beauty brand that feels like home
- How Rob Peetoom built a global salon legacy
- The power couple behind India’s Bubbles and Old School Rituals