Inside the growth story of Blo Blow Dry Bar with Vanessa Yakobson
April 7, 2025
In this episode of Growth Diaries, Sudheer Koneru (CEO, Zenoti) dives into a conversation with Vanessa Yakobson, the visionary behind Blo Blow Dry Bar’s explosive growth. Vanessa opens up about her non-traditional path into beauty, the bold bets that paid off, and how staying obsessive about guest experience and consistency helped shape Blo into a household name. She discusses how franchising became the vehicle for scale, how brand values and culture are maintained across 100+ locations, and how tech enables elevated service delivery. Whether you're an aspiring founder, franchise owner, or brand leader—Vanessa’s story is packed with honest insights and actionable inspiration
In this episode of Growth Diaries, Sudheer Koneru (CEO, Zenoti) dives into a conversation with Vanessa Yakobson, the visionary behind Blo Blow Dry Bar’s explosive growth. Vanessa opens up about her non-traditional path into beauty, the bold bets that paid off, and how staying obsessive about guest experience and consistency helped shape Blo into a household name. She discusses how franchising became the vehicle for scale, how brand values and culture are maintained across 100+ locations, and how tech enables elevated service delivery. Whether you're an aspiring founder, franchise owner, or brand leader—Vanessa’s story is packed with honest insights and actionable inspiration