The Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market Veep

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.

What You’ll Learn:

How to successfully implement CRM systems in traditional manufacturing companies
Why manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategies
The Trade Show Success Framework for maximizing ROI
How to achieve sales and marketing alignment in traditionally siloed manufacturing organizations
Why company culture and value alignment are crucial for sustainable business growth in modern manufacturing
The Technology Adoption Framework for helping traditional businesses embrace digital transformation

With over 20 years of entrepreneurial experience, Jennelle began her journey by founding her first business at age 18 while studying business and marketing at Merrimack College. Under her leadership, Market Veep has achieved recognition as a diamond HubSpot partner and landed on the Inc. 5000 regionals list after achieving 79% revenue growth over two years. Jennelle is particularly known for helping manufacturing and industrial companies modernize their sales and marketing strategies, bringing contemporary digital solutions to traditionally relationship-focused industries.

GUEST: Jennelle McGrath, Founder and CEO of Market Veep

Now that you know how traditional manufacturers can modernize their sales approach while maintaining valuable relationships, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

Subscribe to the podcast or write a review

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

Check out our three most downloaded episodes:

Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so