Jennifer Mucha built Arrived from one home in Sunriver, Oregon to 350 units across multiple states over 21 years. Her growth strategy combined organic expansion with strategic acquisitions, teaching her invaluable lessons about what works and what creates unexpected challenges when scaling a vacation rental business. In this episode of The Vacation Rental Show hosted by Lynell Gordon, Jennifer shares why geography is the hardest factor to control when growing, how remote employee culture differs dramatically from local teams, and why she transitioned from in-house to fractional marketing teams. She discusses the complexities of acquiring existing businesses, the importance of employee alignment with company culture, and her philosophy of building a business around activities that bring you joy. Jennifer also explains how she outperformed every competitor in her first market through pricing optimization and search visibility, why she's used Streamline for over a decade, and what advice she'd give property managers just starting their growth journey. This episode is sponsored by Lynnbrook Group.