Ranu Coleman, Head of Marketing at PatPat, joins Will Laurenson to discuss building a family-first brand in the crowded kids and family apparel space. She shares how PatPat uses seasonal storytelling, user-generated content, and licensed partnerships to connect emotionally with customers. The episode covers the shift to content-driven DTC marketing, how AI tools guide influencer and product decisions, and why curated collections matter in a fast-paced market. Ranu also reveals key wins, including TikTok Shop growth and wholesale expansion into Target, Walmart, and Amazon. Packed with insights on brand cohesion, data-driven strategy, and creating lasting traditions, this is a must-listen for marketers.