First Look! 👀 Building London's Fastest-Growing Design Studio: The Whitepaper Story with Victoria Dixon
August 5, 2025
We all rely on a blueprint set by those before us; follow in their footsteps, dot our ‘I’s and cross our ‘T’s, and hope for the best. But it’s the people who embrace discomfort, follow their instinct, and create their own blueprint that do something worth talking about. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Victoria Dixon, Head of Creative at Whitepaper, for a riveting chat on all things passion-fuelled and design-forward. From what it takes to build an award-winning design team to maintaining creative excellence during rapid growth, and crafting spaces that truly transform how people work, this conversation offers invaluable insights into authentic leadership, fostering team culture, and creating the distinctive "Whitepaper magic" that's revolutionizing commercial interiors.
This episode is a guide to discovering why passion, authenticity, and collaboration are the true foundations of design success, not a fancy degree.
History teaches us that it’s the people who embrace discomfort, follow their instincts and create their own blueprint that does something worth talking about. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Victoria Dixon, Head of Creative at Whitepaper, for a riveting chat on all things passion-fuelled and design-forward.
What You’ll Learn
- How to succeed by trusting your instincts and embracing calculated risks
- Why workplace design must prioritize psychological impact and employee experience
- The "White Paper Magic" principle of balancing a consistent brand aesthetic with project uniqueness
- How to maintain company culture during rapid growth while preserving creative excellence
- Why hospitality-inspired workplace design is driving the post-pandemic office evolution
- Why implementing design psychology is a must-have in today’s work landscape
Tune in for a timely reminder that passion and authenticity can bring your design dreams to reality a lot sooner than a fancy degree can!
Victoria Dixon is the Head of Creative at Whitepaper, a leading design and build firm recognized as one of the Sunday Times' fastest-growing businesses. With a background in architecture and interior design, she has helped shape Whitepaper's distinctive aesthetic and creative vision over the past six years, growing the design team from two to seventeen professionals. Her expertise in crafting spaces that prioritize user experience and emotional well-being has contributed to Whitepaper's reputation for creating calming, sophisticated commercial environments. Under her creative direction, the company has become known for its boutique approach to workplace design, seamlessly blending hospitality-inspired elements with functional commercial spaces.
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