Flavio Ferracuti on The Psychology of Change in Medical Sales
May 15, 2025
Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:Why strong customer relationships go beyond product and into business advisoryThe role of psychology and neuroscience in sales successThe balance of scientific expertise and commercial acumen in the medical device spaceConnect with Flavio: LinkedInFollow us: Linkedin | X
Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:
- Why strong customer relationships go beyond product and into business advisory
- The role of psychology and neuroscience in sales success
- The balance of scientific expertise and commercial acumen in the medical device space
Connect with Flavio: LinkedIn
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