Understanding E-commerce Customer Satisfaction KPIs with Luis Gerardo Torres of Specialized Bicycles

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Luis Gerardo Torres, head of eCommerce operations at Specialized Bicycles in Europe. Listen in to learn how Luis’ diverse and winding career path has given him a unique perspective on different eCommerce markets around the world. Discover, too, how his own understanding of how to understand revenue has changed, as he grew to appreciate the peculiarities of eCommerce, data collection and customer satisfaction.

In this episode, Kailin Noivo is joined by Luis Gerardo Torres, head of eCommerce operations at Specialized Bicycles in Europe to discuss:

The differences between the South American and European eCommerce market
How to measure and gain a deeper understanding of customer satisfaction
Why it’s important to decipher how you are delivering value and not just volume

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