Brandon Horoho, co-founder and CMO of Montana Knife Company, returns to share what's changed since their last chat: a move into a 51,000 square foot facility, a grand opening that drew over 8,000 people, and the launch of MKC's first pocket knife after 5.5 years of demand. He breaks down how the brand markets hunting knives despite constant ad restrictions, why MKC ran 4 separate Black Friday sales instead of one, and the numbers behind a customer base that owns an average of 3 knives each. Worth a listen for anyone selling into a heavily regulated category.