“ETFs aren’t Harry Potter,” says Hector McNeil. “There’s nothing magic about them.” The edge comes from what you put inside it and being fast enough to get there first.

McNeil has done that four times over. He co-invented the world’s first gold ETF and built the first ETC in Europe. Today he’s co-founder and co-CEO of HANetf, Europe’s leading white-label ETF platform, home to 33 brands, roughly a fifth of all European ETF issuers, and $9bn AUM. 

He joins Carl to unpack: 

- Why “sea of sameness” pricing means innovation, not fees, decides which ETF wins
- How white labeling gets a product to market in 10 weeks instead of iShares' multi-year head start 
- The “wagon circle” strategy for surviving alongside BlackRock and Vanguard 
- Why Germany’s 9.5 million ETF savings plans signal where retail investing is headed 
- The wildest ETF filings on Hector’s radar, from Grifter ETFs to a fund betting on alien technology

CHAPTERS

0:00 Introduction 
0:51 Why it's HANetf, not NANetf 
2:19 25 years in ETFs, from the London Stock Exchange to the first gold ETF 
8:19 The "ETF black hole" theory 
13:13 Solving the "sea of sameness" 
16:52 Why white labeling beats building from scratch 
22:20 The wagon-circle defence against BlackRock and Vanguard 
25:20 Germany's 9.5 million ETF savings plans 
28:13 Legacy mutual funds vs. the ETF future 
32:37 Grifters, aliens, and the Yorkshire farmer's wheat trade 
38:42 Where to find HANetf

LINKS 

HANetf: https://www.hanetf.com 
Hector McNeil: https://www.linkedin.com/in/hector-mcneil/ 

Talk to Finimize about how we can help you reach modern retail investors: https://finimize.com/business 

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