What Big Brands Get Wrong About Localization with Aaron Presley
July 23, 2025
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aaron Presley, Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, to unpack the human and technical sides of building truly agile, scalable localization systems.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aaron Presley, Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, to unpack the human and technical sides of building truly agile, scalable localization systems.
What You’ll Learn
- How to bridge the communication gap between localization teams and developers
- Why traditional engineering principles sometimes conflict with localization requirements
- The essential components needed for a successful agile localization infrastructure
- How to avoid common pitfalls when implementing locale codes and language support
- Why system design needs to account for both technical scalability and linguistic complexity
- How to successfully integrate enterprise CMS platforms with modern translation management systems
Aaron Presley is the Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, where he specializes in helping companies optimize their localization tech stack and development processes. With a strong background in software engineering, including significant experience at Nike's globalization team, Aaron brings a unique perspective that bridges the gap between technical development and localization needs. His expertise spans complex integrations, including the recent development of an Adobe Experience Manager connector for Crowdin, demonstrating his ability to solve enterprise-level localization challenges.
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