Hotel rooms inside bridges: Suzanne Oxenaar on SWEETS’ bold idea
March 18, 2026
This hotel doesn’t have a lobby, but it also doesn’t need one. Scattered around Amsterdam's canals, 28 abandoned bridge keeper houses have been transformed into SWEETS hotel, a collection of standalone suites. Suzanne Oxenaar, SWEETS' Curator and Artistic Director, shares how the hotel came to life and how technology helps manage rooms when they’re spread across the entire city.
This hotel doesn’t have a lobby, but it also doesn’t need one. Scattered around Amsterdam's canals, 28 abandoned bridge keeper houses have been transformed into SWEETS hotel, a collection of standalone suites. Suzanne Oxenaar, SWEETS' Curator and Artistic Director, shares how the hotel came to life and how technology helps manage rooms when they’re spread across the entire city.
Suzanne Oxenaar is a Curator and Artistic Director at SWEETS and a co-founder behind several concept hotels in Amsterdam, including Lloyd Hotel & Cultural Embassy, LLove Hotel in Tokyo and Hotel The Exchange.
Suzanne Oxenaar is a Curator and Artistic Director at SWEETS and a co-founder behind several concept hotels in Amsterdam, including Lloyd Hotel & Cultural Embassy, LLove Hotel in Tokyo and Hotel The Exchange.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue
0:00 – An unconventional hotelier
2:46 – The 1-to-5-star hotel concept
2:46 – The 1-to-5-star hotel concept
4:25 – Turning bridge houses into hotel rooms
9:39 – Running a hotel across the entire city
14:19 – When guests can’t find the hotel
19:03 – Hospitality and homelessness
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