Why Google Is Ignoring Your Medical Content and How to Fix It
November 25, 2025
You’ve invested heavily in clinical resources and HCP engagement initiatives. Your content is scientifically rigorous, expertly reviewed, and strategically valuable. Yet when HCPs search for answers, your platform doesn't appear on the first page, or maybe not at all.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to unpack the real strategy behind SEO in Medical Affairs and actionable insights for turning your HCP engagement platform into a search engine favorite.
You’ve invested heavily in clinical resources and HCP engagement initiatives. Your content is scientifically rigorous, expertly reviewed, and strategically valuable. Yet when HCPs search for answers, your platform doesn't appear on the first page, or maybe not at all.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to unpack the real strategy behind SEO in Medical Affairs and actionable insights for turning your HCP engagement platform into a search engine favorite.
We’ll talk about:
- How to conduct keyword research that aligns your content language with actual HCP search behavior
- The three pillars of SEO strategy
- Why Google prioritizes content authority
- How to structure your HCP engagement platform so search engine crawlers can easily navigate and index your content
- The role of content syndication
Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.
If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.
Reserve your session → Schedule now https://mce.global/consultancy
Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:
- The Human Side of Medical Communications: Building Trust
- From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
- Modernizing Your MedComms Approach
Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.