Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digital future

Guy Haimovitch, Chief Product Officer at GlassesUSA.com, unpacks the technology, operations, and regulatory shifts reshaping a category where accuracy, personalization, and confidence are non-negotiable. Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey.

Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey.

For companies exploring omnichannel strategy, Guy reframes physical retail not as a revenue driver, but as a constant feedback engine for digital optimization. By testing virtual try-on experiences, NFC-enabled reviews, and in-store UX flows, GlassesUSA.com creates insights that improve online performance at scale.

So, if you work in ecommerce, personalization, or operational scaling, this episode offers a blueprint for bringing a unique product category to the digital sphere.

What You’ll Learn

How to break trust into actionable components - brand trust, prescription trust, and purchase trust and solve each with targeted UX and product interventions
Why AI prescription reading is essential for reducing errors and boosting confidence
The operational strategy behind profitable next-day delivery in a customized product category
How physical retail can accelerate digital innovation through real-time user insights
How SKU expansion, virtual try-on, and AI facial matching reduce returns and increase conversion
Why 2026 will reshape eyewear with remote exams, AI assistants, and 3D-printed frames
How to scale personalization in a category where fit, accuracy, and health data matter

👉 Watch the full episode here: https://www.noibu.com/blog/podcast/glassesusa-guy-haimovitch-ecommerce-innovation

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/49xrojv to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.