Why Retail Media Is Becoming the Intelligence Layer of Commerce with Yuri Bukhan

Welcome to an episode of The Beyond Possible Dialogues. Our host, Surya Shanmuga Sundaram, is joined by Yuri Bukhan, VP of Global Partnerships at GrowthLoop, to unpack how AI, first-party data, and warehouse-native activation are reshaping the retail media landscape.

What You’ll Learn:

How to shift from marketing automation to marketing cognition
Why operational coherence matters more than data volume
The compound marketing framework for continuous improvement
How to unify fragmented customer journeys into a single decision engine
Why measurement must evolve from activity tracking to causality testing

Yuri Bukhan is the VP of Global Partnerships at GrowthLoop, where he focuses on building partner ecosystems and driving strategic collaboration around AI-powered marketing innovation. With a background in retail media, first-party data strategy, and marketing technology, Yuri has pioneered thinking around compound marketing, the concept of treating marketing as a continuously improving system rather than episodic campaigns.

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