Crafting a Personalized Online Shopping Experience
February 7, 2023
Join Eric Melchor, Partnership and Personalisation Ambassador at OptiMonk, as he discusses Conversion Rate Optimization (CRO) and how it can be used to create a personalized online shopping experience for customers. Learn about tactics such as the Trojan Horse method for building an email and SMS list, gamification or quizzes for collecting zero-party data, and creating a sense of urgency with next-day delivery or free delivery options. Plus, get access to a personalization project plan template and checklist when you attend one of Eric's workshops every other week at OptiMonk.com/bootcamp.
Eric Melchor, the Partnership and Personalisation Ambassador at OptiMonk, a website optimization platform for e-commerce companies, was featured in this podcast conversation. The discussion focused on Conversion Rate Optimization (CRO) and how it can be used to get customers to click on a website.
It was highlighted that many companies try to get customers to buy by bombarding them with pop-ups that appear immediately when they land on the site, which is not a good experience for customers. The speakers discussed how companies should strive for an in-store experience where customers are welcomed and asked what they are looking for rather than being pressured into buying something right away.
They also discussed the importance of personalization when it comes to online shopping, such as offering customers the option to shop from different websites based on their location and currency preferences. Additionally, data can be used to further personalize the experience by asking questions such as what type of flavors they prefer and which food they like.
This podcast conversation provided insight into how CRO can be used effectively by businesses in order to create a more personalized online shopping experience for their customers. This podcast conversation discussed the concept of personalization based on customer behavior and interests. An example was given of a website that collects data about what customers like and uses it to create a custom wine box tailored to their preferences.
It also touched on how brands can use personalization even if they are not as deep as the example given, such as asking one simple question and providing three options for customers to choose from. The conversation then shifted to discuss Noom's acquisition offer, which includes a quiz with 224 questions broken up into sections that ask for personal information.
Additionally, pricing tactics were discussed, such as "pay it forward" where customers can pay a certain amount and have someone else benefit from it without knowing who that person is. Low-hanging fruit tactics were also mentioned for businesses not using platforms like OptiMonk, such as removing bad experiences from the online journey or displaying the same coupon code regardless of season or month.
Finally, Will and Eric discussed creating a sense of urgency when it comes to sales by offering next day delivery or free delivery options. They suggested attending one of OptiMonk's personalization bootcamps in order to raise above the competition and learn how to uncover personalization opportunities on their website. This podcast conversation discussed the importance of education and support when it comes to personalization platforms and apps.
Eric suggested making easy changes as well as more involved changes that may require testing. He also mentioned the Trojan Horse method for building both an email and SMS list, as well as gamification or quizzes for collecting zero-party data. The platform is designed for marketers and does not require any coding or IT teams to manage it.
Eric will be hosting workshops every other week at OptiMonk.com/bootcamp, which will include a personalization project plan template and checklist. He recommended Abney for automated written assets, Canva for design work, SocialB for social media distribution and scheduling, and TextExpander for auto-populating messages.
Lastly, he invited listeners to contact him on LinkedIn with any questions or feedback regarding his upcoming bootcamps and e-commerce reality show which can be found on OptiMonk.com.
It was highlighted that many companies try to get customers to buy by bombarding them with pop-ups that appear immediately when they land on the site, which is not a good experience for customers. The speakers discussed how companies should strive for an in-store experience where customers are welcomed and asked what they are looking for rather than being pressured into buying something right away.
They also discussed the importance of personalization when it comes to online shopping, such as offering customers the option to shop from different websites based on their location and currency preferences. Additionally, data can be used to further personalize the experience by asking questions such as what type of flavors they prefer and which food they like.
This podcast conversation provided insight into how CRO can be used effectively by businesses in order to create a more personalized online shopping experience for their customers. This podcast conversation discussed the concept of personalization based on customer behavior and interests. An example was given of a website that collects data about what customers like and uses it to create a custom wine box tailored to their preferences.
It also touched on how brands can use personalization even if they are not as deep as the example given, such as asking one simple question and providing three options for customers to choose from. The conversation then shifted to discuss Noom's acquisition offer, which includes a quiz with 224 questions broken up into sections that ask for personal information.
Additionally, pricing tactics were discussed, such as "pay it forward" where customers can pay a certain amount and have someone else benefit from it without knowing who that person is. Low-hanging fruit tactics were also mentioned for businesses not using platforms like OptiMonk, such as removing bad experiences from the online journey or displaying the same coupon code regardless of season or month.
Finally, Will and Eric discussed creating a sense of urgency when it comes to sales by offering next day delivery or free delivery options. They suggested attending one of OptiMonk's personalization bootcamps in order to raise above the competition and learn how to uncover personalization opportunities on their website. This podcast conversation discussed the importance of education and support when it comes to personalization platforms and apps.
Eric suggested making easy changes as well as more involved changes that may require testing. He also mentioned the Trojan Horse method for building both an email and SMS list, as well as gamification or quizzes for collecting zero-party data. The platform is designed for marketers and does not require any coding or IT teams to manage it.
Eric will be hosting workshops every other week at OptiMonk.com/bootcamp, which will include a personalization project plan template and checklist. He recommended Abney for automated written assets, Canva for design work, SocialB for social media distribution and scheduling, and TextExpander for auto-populating messages.
Lastly, he invited listeners to contact him on LinkedIn with any questions or feedback regarding his upcoming bootcamps and e-commerce reality show which can be found on OptiMonk.com.