Most people don’t actually know how to use email marketing. They look at it the same way as they do social media. Since it’s (virtually) free, and people are following me, I can just talk all about me . . . right? Not so much. I recently interviewed Doug Morneau, bestselling author of Three Big Lies: The Real Truth about Renting Email Lists to Generate Targeted Leads and Sales and host of the Real Marketing Real Fast podcast. We talked all about “sponsored emails,” a form of email marketing that helps you capitalize on a ready and willing audience that you don’t have to build yourself. Here’s what he had to say.