If you’ve been within earshot of a classroom over the past century or two, you know the Industrial Revolution is what kicked off modernity. Everything that makes our modern world, well, modern is literally built on the fruits of industry. So, when it comes to marketing, why does the industrial space lag so far behind? In our latest episode, I caught up with James Soto, Founder and CEO at Industrial Strength Marketing to find out.  James is on a mission to bring the industrial sector back into the modernity it started. And we had a chance to see what the problems were and what the future holds for industrial marketing. He went over: - Why industrial B2B leaders don’t put enough stock in marketing - Why the lack of proper metrics are making it hard to fix this - How the primitive brain can be hacked by intrepid marketers - Why stories are what will save marketing This blogpost includes highlights of our podcast interview with James Soto, Founder and CEO at Industrial Strength Marketing. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.