Steel Stories by U. S. Steel
Drawing the Future: Steel, AI and the Next Generation of Automotive Design (Part 2)
September 10, 2025
In Part 2 of our conversation with Paul Snyder, Chair of Transportation Design at the College for Creative Studies, we look ahead at the forces shaping the future of mobility. Snyder reflects on the influence of visionary designer Syd Mead, whose collaboration with U. S. Steel in the 1960s continues to inspire automotive designers today.
In Part 2 of our conversation with Paul Snyder, Chair of Transportation Design at the College for Creative Studies, we look ahead at the forces shaping the future of mobility. Snyder reflects on the influence of visionary designer Syd Mead, whose collaboration with U. S. Steel in the 1960s continues to inspire automotive designers today.


The discussion ranges from the possibilities of flying cars and the promise of multimodal travel, to the boldest and most controversial designs on the road today — from the fresh perspectives of Rivian, Lucid, and Zoox to the polarizing Tesla Cybertruck. Snyder also shares his perspective on the role of AI in automotive design — why human creativity, trust, and taste will always be essential — and what it means for the next generation of designers.


Disclosure:  Views expressed by guests are their own and do not necessarily reflect those of U. S. Steel.



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