The Ecommerce Toolbox: Expert Perspectives
How Crocs turned cultural trends into $4B revenue
September 24, 2025
Crocs’ journey from a polarizing footwear brand to a $4B global powerhouse is more than just a comeback story - it’s a masterclass in digital agility, cultural relevance, and technology-driven growth. In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience & Insights at Crocs, to unpack the strategies that powered this transformation. From viral collaborations with global icons to leveraging TikTok as a true commerce channel, Feliz reveals how Crocs built a digital foundation that allows them to capitalize on trends at lightning speed.
 Crocs’ journey from a polarizing footwear brand to a $4B global powerhouse is more than just a comeback story - it’s a masterclass in digital agility, cultural relevance, and technology-driven growth.


In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience & Insights at Crocs, to unpack the strategies that powered this transformation. From viral collaborations with global icons to leveraging TikTok as a true commerce channel, Feliz reveals how Crocs built a digital foundation that allows them to capitalize on trends at lightning speed.


Tune in to discover why sometimes the best strategy is leaning into what makes your brand unique.


What You’ll Learn


👉 Watch the full episode here: https://www.noibu.com/blog/podcast/crocs-feliz-papich-personalization-agility-consumer-connection


Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4nIh9fN to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.



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