The Ecommerce Toolbox: Expert Perspectives
How Crocs turned cultural trends into $4B revenue
September 24, 2025
In this episode of The Ecommerce Toolbox Expert Perspective, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience and Insights at Crocs, to explore the company's remarkable transformation. In the heavily saturated world of social media marketing, Crocs changed their game: they leveraged unique digital strategies, funky collaborations, personalization at scale, and AI-driven strategies while maintaining brand authenticity. So, how did this once-polarizing footwear brand shed their old skin and take on a new glimmer? Well, this conversation unpacks practical insights for scaling digital commerce operations and sheds light on the tools required to shatter obstacles along the way.
In this episode of The Ecommerce Toolbox Expert Perspective, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience and Insights at Crocs, to explore the company's remarkable transformation. 


In the heavily saturated world of social media marketing, Crocs changed their game: they leveraged unique digital strategies, funky collaborations, personalization at scale, and AI-driven strategies while maintaining brand authenticity. So, how did this once-polarizing footwear brand shed their old skin and take on a new glimmer? Well, this conversation unpacks practical insights for scaling digital commerce operations and sheds light on the tools required to shatter obstacles along the way. 


Tune in to discover why sometimes the best strategy is leaning into what makes your brand unique.


What You’ll Learn


👉 Watch the full episode here: https://www.noibu.com/blog/podcast/crocs-feliz-papich-personalization-agility-consumer-connection


Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4nIh9fN to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.



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