From zero inventory to 80 employees: Furniture.com's digital-first approach

In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Daniel Bennett, CMO of Furniture.com, to unpack how a legacy domain is being rebuilt into a modern furniture marketplace. Daniel shares the playbook behind solving furniture-specific challenges like multi-retailer checkout, customer trust in high-consideration purchases, and the complexities of standardizing data across dozens of partners.

In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Daniel Bennett, CMO of Furniture.com, to unpack how a legacy domain is being rebuilt into a modern furniture marketplace.

Daniel shares the playbook behind solving furniture-specific challenges like multi-retailer checkout, customer trust in high-consideration purchases, and the complexities of standardizing data across dozens of partners.

What You’ll Learn

How Furniture.com evolved from a CPC model to a full-service marketplace with 70+ partners
Why standardized product data is the foundation of marketplace trust
How AI-powered discovery tools build customer confidence in high-value purchases
Why the 13-month furniture buying cycle requires an LTV approach to acquisition
The framework for creating a “center of gravity” marketplace in fragmented industries
The tech strategy behind unifying multiple retail feeds into one seamless experience

Tune in to hear how Furniture.com transformed a legacy domain into a modern marketplace with 2M+ SKUs and 80 employees. Daniel shares the blueprint for solving multi-retailer checkout with unified tech and trust-first design - offering clear, actionable lessons for anyone building a marketplace or scaling trust in ecommerce.

Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4pZshH9 to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.