Sambhav Chadha, co-founder of Augmentum Media, joins Will Laurenson to break down his three-tier influencer strategy that powers health and wellness brands like Lululemon and Nestlé. From product seeding to high-performance affiliate deals, Sambhav reveals how relevance and authenticity drive true incrementality in influencer marketing. He shares benchmarks, mistakes to avoid, and why 100+ seedings a month is a must for traction. If you’re building a DTC brand—or revamping your influencer strategy—this episode offers a clear, proven roadmap for results.