How to Thrive in the Omnichannel Measurement Era with Luis Martinez of EssenceMediacom
April 18, 2024
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry.
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.
Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry.
Here are some additional talking points from our conversation:
- The key to transforming retail media business
- Leveraging omnichannel strategies for enhanced customer engagement and revenue growth
- How agencies can blend tradition with digital innovation for brand growth
- Mastering retail in the digital age
Luis brings over 15 years of experience in the tech and online media industry, establishing himself as an expert leader with a strategic outlook, fostering growth in major marketplaces such as Amazon and Walmart. Luis is also passionate about mentoring emerging professionals and is committed to supporting diverse talent, highlighting his dedication to creating a positive influence in both his personal and professional life.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest