Drive Customer Loyalty and Repeat Purchases with Ben Clark, Head of Lifecycle Marketing
December 14, 2023
In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory. Ben explains the brand’s approach to customer lifecycle marketing, highlighting the strategies to tailor customer journeys to their unique behaviours and provides insights on how to scale subscription revenue.
In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory.
We discuss:
- How segmenting audiences and focussing on engaging only those who were interested increased both open rates and click rates
- How the various channels of customer lifecycle marketing fit together, and what software is beneficial for each
- What different Klaviyo journeys look like based on consumer purchasing behaviour
- Hairstory’s approach to creating video content that provides value for their customers
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.