Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda
September 3, 2024
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Thiago Pojda, Director of SEO at SIXT, to discuss the differences between managing SEO for startups versus enterprise-level companies. They explore the challenges of scaling SEO efforts, the importance of adapting strategies as businesses grow, and key lessons learned throughout Thiago's career in both startup and enterprise environments.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.
Join them as they:
- Delve into Thiago's journey from software engineer to SEO expert
- Explore the main differences between startup and enterprise SEO management
- Discuss the challenges of scaling SEO efforts as a company grows
- Examine the importance of adapting SEO strategies to align with business goals at different stages
- Consider how to effectively allocate resources for SEO in various business environments
- Shine a light on the value of consistent keyword research and persona development
- Offer advice for SEO professionals at different stages of their careers
Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.
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Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
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