The B2B Revenue Executive Experience
Episode 69: Brian Higgins on Sales Performance Frameworks
June 12, 2018
Ask ten different people what makes an ultra high performer so successful, and chances are you’ll get ten different answers. That’s why leveraging a sales performance framework is so important, because it allows you organize and replicate success not just at the individual level, but across the organization as a whole. We sat down with Brian Higgins, sales performance coach, consultant, and faculty member at the Leeds School of Business at CU Boulder, to learn how sales performance frameworks are key to educating sales professionals, assessing performance and setting up teams and sales executives for success.

Ask ten different people what makes an ultra high performer so successful, and chances are you’ll get ten different answers. That’s why leveraging a sales performance framework is so important, because it allows you organize and replicate success not just at the individual level, but across the organization as a whole.

We sat down with Brian Higgins, sales performance coach, consultant, and faculty member at the Leeds School of Business at CU Boulder, to learn how sales performance frameworks are key to educating sales professionals, assessing performance and setting up teams and sales executives for success.


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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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