With the company producing over 6 million pounds of coffee a year and making $10M in revenue, Fire Dept. Coffee has gone from a small idea to a big success. Luke Schneider and Jason Patton are running the veteran-owned business dedicated to providing great tasting and helping our fellow firefighters and first responders.
• Coffee is 2nd highest traded commodity behind oil in the world. 
• They learned by Googling green beans. 
• Learn from those who have gone before you. 
• Becoming an omnichannel. 
• Don’t let fear hold you back. 

TIME-STAMPED SHOW NOTES: [3:35] Googling buying green beans. [7:12] Things that we know work. [14:02] Winning is better than losing.

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