The Greek Beauty Brand That Outsmarted the Industry
October 18, 2025
In our first episode, we sit down with Konstantinos Papalexandris, Chief Business Officer at KORRES — the Greek beauty brand that turned local tradition into a $100M global empire.
From its humble beginnings in a small Athens pharmacy, KORRES has grown into one of the world’s most trusted natural skincare brands — blending Greek flora, science, and sustainability to compete with giants like L’Oréal and Estée Lauder.
Kostas shares how the brand scaled to 52 countries without relying on celebrity endorsements, what it takes to build global trust from a small nation, and how authenticity, R&D, and storytelling continue to drive KORRES’s success.
🎯 Key Topics Discussed:
1. The origin story — from a Greek pharmacy to a $100M global brand
2. How KORRES built a skincare empire without celebrity endorsements
3. Harnessing the power of Greek flora & innovation in R&D
4. How tourism became a natural top-of-funnel for brand awareness
5. The balance between sustainability, authenticity & scale
6. What sets KORRES apart from global beauty giants like L’Oréal
7. Building consumer trust through storytelling and efficacy
8. The role of AI, R&D, and data in the future of beauty
9. Why authentic heritage beats trends in long-term brand building
🎙️ Welcome to Episode 01 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them.
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
In our first episode, we sit down with Konstantinos Papalexandris, Chief Business Officer at KORRES — the Greek beauty brand that turned local tradition into a $100M global empire.
From its humble beginnings in a small Athens pharmacy, KORRES has grown into one of the world’s most trusted natural skincare brands — blending Greek flora, science, and sustainability to compete with giants like L’Oréal and Estée Lauder.
Kostas shares how the brand scaled to 52 countries without relying on celebrity endorsements, what it takes to build global trust from a small nation, and how authenticity, R&D, and storytelling continue to drive KORRES’s success.
🎯 Key Topics Discussed:
1. The origin story — from a Greek pharmacy to a $100M global brand
2. How KORRES built a skincare empire without celebrity endorsements
3. Harnessing the power of Greek flora & innovation in R&D
4. How tourism became a natural top-of-funnel for brand awareness
5. The balance between sustainability, authenticity & scale
6. What sets KORRES apart from global beauty giants like L’Oréal
7. Building consumer trust through storytelling and efficacy
8. The role of AI, R&D, and data in the future of beauty
9. Why authentic heritage beats trends in long-term brand building
🔗 Learn more about KORRES: https://www.korres.com
📢 Learn more about Phyllo:
🌐 Website: https://getphyllo.com
📩 Email: contact@getphyllo.com
📱 Beacons: https://beacons.ai/getphyllo
👀 See what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
In our first episode, we sit down with Konstantinos Papalexandris, Chief Business Officer at KORRES — the Greek beauty brand that turned local tradition into a $100M global empire.
From its humble beginnings in a small Athens pharmacy, KORRES has grown into one of the world’s most trusted natural skincare brands — blending Greek flora, science, and sustainability to compete with giants like L’Oréal and Estée Lauder.
Kostas shares how the brand scaled to 52 countries without relying on celebrity endorsements, what it takes to build global trust from a small nation, and how authenticity, R&D, and storytelling continue to drive KORRES’s success.
🎯 Key Topics Discussed:
1. The origin story — from a Greek pharmacy to a $100M global brand
2. How KORRES built a skincare empire without celebrity endorsements
3. Harnessing the power of Greek flora & innovation in R&D
4. How tourism became a natural top-of-funnel for brand awareness
5. The balance between sustainability, authenticity & scale
6. What sets KORRES apart from global beauty giants like L’Oréal
7. Building consumer trust through storytelling and efficacy
8. The role of AI, R&D, and data in the future of beauty
9. Why authentic heritage beats trends in long-term brand building
🔗 Learn more about KORRES: https://www.korres.com
📢 Learn more about Phyllo:
🌐 Website: https://getphyllo.com
📩 Email: contact@getphyllo.com
📱 Beacons: https://beacons.ai/getphyllo