How to Turn Website Monitoring Into Competitive Intelligence

In this episode, Serge Salager, CEO of Visualping, joins Norbert Strappler to reveal how a tool used by 2 million people helps brands stay ahead of competitors, trends, and threats, all by watching the web smarter.

Serge Salager started his career at Procter & Gamble before founding Visualping, now the world’s most popular website monitoring tool. He’s led companies through acquisitions and built one of the most powerful AI-driven competitive intelligence platforms on the market.

The No.1 eCom Operations hack
“Only the paranoid survive. Success breeds complacency, and complacency breeds failure.”

You Will Learn:

Why paranoia is a business advantage
How agentic automation changes competitive intelligence
What to monitor first if you run an eCommerce brand
How AI reduces noise and saves hours of analysis
Why traffic is the new parking lot metric for growth

Show Notes:

(00:00:58) Introduction to the Guest and His Journey
(00:02:09) From Procter & Gamble to Tech Entrepreneurship
(00:04:38) Key Lessons in Entrepreneurship
(00:06:16) The Importance of Competitive Monitoring
(00:07:57) AI-Powered Competitive Monitoring with Visual Ping
(00:10:48) Automation and Agentic Use Cases
(00:15:56) Designing the Perfect Competitive Monitoring Playbook
(00:24:33) Final Thoughts and Future Episodes