Space by Stansons
Storytelling as the Secret Weapon in Workplace Design: The Jordy Dent Approach
September 16, 2025
We all start with the tools we’re given; learn the rules, follow the process, and hope it leads somewhere good. But it’s the designers who question the brief, dig deeper, and uncover the story behind the space that create work worth remembering. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Jordy Dent, Creative Director at B Corp-certified Area, for a compelling conversation on all things story-led and purpose-driven. From breaking into workplace design without a degree, to transforming overthinking into a creative advantage, and building discovery elements that keep a concept alive long after handover, this conversation offers rare insight into designing with intention, depth, and impact. This episode is a guide to understanding why a strong “why” can be the most valuable tool in a designer’s kit and why storytelling belongs at the heart of every workplace project.
For Jordy Dent, every successful design starts with a story. Experience shows that it’s the designers who question the brief, dig deeper, and uncover the story behind the space who create work worth remembering. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Jordy Dent, Creative Director at B Corp-certified Area, for an engaging conversation on all things story-led and purpose-driven.

What You’ll Learn

Tune in for a timely reminder that a clear “why” and authentic storytelling can elevate your design far beyond what any formal qualification alone can deliver.

Jordy Dent is the Creative Director at Area, a leading design and build firm and certified B Corp. Known for his storytelling-led approach to workplace design, Jordy’s career began without a formal degree, instead shaped by hands-on construction experience, freelance projects, and early leadership roles in design teams. Today, he leads a creative pod at Area, overseeing day-to-day design output while mentoring his team and collaborating closely with clients to bring brand stories to life through physical space. His work blends strategy, creativity, and meticulous detail, with sustainability and client culture at the core. 

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Episode Highlights


Episode Resources:

Jordy Dent on LinkedIn: https://www.linkedin.com/in/jordy-d-42374910a/
Area Website: https://www.area.co.uk
Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley
Learn more about Stansons Group Ltd. here: https://stansons.co.uk 

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