Rebrand or Replatform? Why Doing Both at Once Can Break Your Ecommerce Stack
May 21, 2025
What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused.
What happens when you rebrand and replatform at the same time? Chaos. Unless you know what you’re doing. In this episode, Corin Mills, Director of Ecommerce and Brand Marketing at MOO, shares how the global print brand scaled smarter by separating transformation timelines, optimizing for conversion with tactile touchpoints like sample packs and smart mail, and building a hybrid tech stack that supports both B2B complexity and self-serve simplicity. If you’re navigating a major brand or tech overhaul, this episode shows how to keep your growth strategy sharp, grounded, and revenue-focused.
What You’ll Learn
What You’ll Learn
- Why rebrands should never be ego-driven and how to rebrand the right way.
- The hidden risks of combining a rebrand and replatform
- How MOO gets physical products into customers’ hands through digital flows
- Why sample packs and smart mail are still conversion gold
- The challenge of balancing B2B and B2C experiences on one site
- How MOO applies AI to internal tooling and customer insights (without losing brand voice)