EPR Masterclass Part 4: Advanced Packaging Redesign Strategies for EPR
June 6, 2025
In this episode, Chris shares eight advanced packaging redesign strategies that can help companies lower their EPR fees while improving environmental performance.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
In this episode, Chris shares eight advanced packaging redesign strategies that can help companies lower their EPR fees while improving environmental performance.
What You’ll Learn:
- How to implement targeted lightweighting by focusing on materials with the highest EPR fees
- The Material Shifting Framework for transitioning from high-fee plastics to lower-cost paper alternatives
- Why category anchoring can reduce EPR costs by strategically designing packages around lower-fee materials
- How to leverage PCR content to qualify for eco-modulation incentives and reduce compliance costs
- How to eliminate problematic features like metallic inks and carbon black plastics that trigger higher EPR fees
- Why transitioning from flexible plastics to paper-based alternatives can cut EPR fees by up to 95%
Chris leads the Sustainable Design Lab at Veritiv, where he oversees a 20,000-square-foot R&D facility in Silicon Valley and manages a team of over 60 packaging engineers, industrial designers, and sustainability experts. As a leading authority in sustainable packaging innovation, he specializes in helping companies navigate Extended Producer Responsibility (EPR) regulations and develop cost-effective sustainable packaging solutions. Chris' expertise spans packaging design optimization, regulatory compliance, and sustainable material innovation, making him uniquely qualified to guide businesses through the emerging landscape of EPR legislation.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
Want to be a guest on Sustainable Design Lab?
If you’re driving innovation in sustainable packaging - whether through design, material science, policy, or practical implementation - we want to hear from you.
Submit your interest here: https://forms.gle/phynPFW4AJC54Zn28
From bioplastics to circular economies, this podcast is where the most forward-thinking voices in sustainable design come to unpack real-world challenges and share actionable insights
If you’re driving innovation in sustainable packaging - whether through design, material science, policy, or practical implementation - we want to hear from you.
Submit your interest here: https://forms.gle/phynPFW4AJC54Zn28
From bioplastics to circular economies, this podcast is where the most forward-thinking voices in sustainable design come to unpack real-world challenges and share actionable insights