From Likes to Leads: CEO Tiffany Hardin's Influencer Marketing Playbook

In this episode of Jar of Genius, host Russ Perry is joined by Tiffany Hardin, Founder and CEO of Gild Creative Group. Together, they dive into Tiffany's journey in social media and influencer marketing, how today's influencers command attention despite not being NBA or movie stars, the secret sauce to winning audience trust, and how to effectively leverage influencer marketing depending on your business.

Tiffany is an award-winning executive marketer, investor, and educator with a degree in Entertainment Management. She has worked at top Hip Hop talent management firms, Violator (Missy Elliott) and Hustle Period (Kanye West), collaborating with major and independent talents. Before starting Gild Creative Group, Tiffany held leadership roles at WeWork, digitalundivided, and Black Girl In Om.

Tiffany has also taught Capstone and Partnership courses at NYU's Tisch and Stern Schools, guest mentored and lectured at AWS Impact Accelerator for Women, and featured as a lecturer for Billboard's Music Industry Essentials Online Certificate Program. Additionally, she advocates for alternatives to "hustle culture," providing professional development and lifestyle guidance through her brand, Conscious Hustler.

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Episode Resources:

Tiffany Hardin’s Website
Tiffany Hardin on LinkedIn
Tiffany Hardin on Instagram
Tiffany Hardin on X
Gild Creative Group Website
Represent Website
Conscious Hustler Website