In this episode, Will Laurenson speaks with Donal Breslin, Managing Director of Nomad the Label, about scaling an e-commerce brand from market stalls to an eight-figure business. Donal shares how they successfully expanded to the US, the role of video in marketing, and the challenges of international logistics. They also discuss influencer marketing, AI-generated brand ambassadors, and how to build customer trust through social proof and real-time engagement. If you’re interested in growing an e-commerce brand, this episode is full of insights on scaling, content strategy, and adapting to global markets.