Marc Richard on Attribution, Influencer Marketing & Growth

S2E16 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Marc Richard, CEO of OBVIOUS, a leading B2B Influencer Marketing agency, and CEO of Follow. Marc has helped top B2B brands like Pipedrive and Lusha harness the power of creators to drive real growth. With deep expertise in attribution, creator data, and the future of B2B marketing, Marc shares his insights on how brands can measure success, evolve their influencer strategies, and turn social engagement into sales. 🔑 Key Topics Covered: 1. Why attribution is the biggest challenge in B2B marketing 2. How to measure brand awareness effectively 3. Why influencer marketing agencies must evolve into creative agencies 4. Turning social media touchpoints into sales ✨ Follow Marc Richard on LinkedIn: https://www.linkedin.com/in/marcrichardfollow/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so

Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.

Check out the three most downloaded episodes:

Exploring the Evolving Landscape of Influencer Marketing with Aaron King

Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie

The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest

Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]