Breaking the Localization Barrier with Julio Madrid
April 23, 2025
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Julio Madrid, a Localization Specialist at Walmart, to dive into how organizations can effectively integrate localization into their product development lifecycle and build stronger connections between localization, product, and development teams.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Julio Madrid, a Localization Specialist at Walmart, to dive into how organizations can effectively integrate localization into their product development lifecycle and build stronger connections between localization, product, and development teams.
What You’ll Learn
- How to implement “localization by design” by embedding internationalization from day one
- Why creating localization ambassadors across teams drives successful global-first thinking
- How to bridge the technical knowledge gap between localization specialists and development teams
- How to prioritize content effectively using smart triage systems for frequent product updates
- The importance of combining AI automation with human oversight in localization workflows
Julio Madrid brings over 20 years of expertise to the localization industry. With an academic background in geopolitics and Romance languages, Julio's unique journey began in intelligence work with the United Nations before transitioning to translation and localization. As the Localization Director and Founder of Kestaani Language Solutions since 2014, he has established himself as a thought leader in implementing agile localization practices and fostering cross-functional collaboration between product and development teams.
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