[Greatest Hits] Reimagining Marketing Operations to Amplify User Experience with Crissy Vetere-Saunders, CEO and Co-Founder of CS2 Marketing
February 7, 2023
Crissy Vetere-Saunders is the CEO and Co-Founder of CS2 Marketing, an agency focused on the three P’s of digital marketing, people, processes, and performance. Crissy shares her insight on the evolution of the marketing operations role in a dynamic environment.
Crissy Vetere-Saunders is the CEO and Co-Founder of CS2 Marketing, an agency focused on the three P’s of digital marketing, people, processes, and performance. Crissy shares her insight on the evolution of the marketing operations role in a dynamic environment.
Previously, she has held demand generation and senior marketing roles at Agri and Jive. She has also served in an advisory capacity at Chili Piper and Women in Revenue. She has also served as the marketing operations manager at Marketo.
Today Crissy shares her insights on the evolving role of marketing operations and touches on how a unified approach to customer interaction can lead to a better user experience.
Episode resources:
- Crissy Vetere on LinkedIn
- CS2 Website
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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
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