Creating Thumb-Stopping Video Ads for DTC Brands with Toby Hart, Co-Founder of Nusa Films
December 7, 2023
In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films who make thumb-stopping video ads for DTC brands. We talk through why brands should take a social-first approach to content, the psychology of what makes a great video ad, and how brands can film for multiple platforms on a single shoot.
In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films.
In this episode, we discuss:
- Why brands should take a social-first approach to content
- The psychology of what makes an attention-grabbing video ad (based off Patrick Fagan’s book ‘#Hooked’)
- Where brands can start with shooting video ads, and what they should include in an agency brief
- How businesses can make the most out of a single shoot and film for different platforms
Toby Hart is the Co-Founder of Nusa Films, a social-first content studio creating thumb-stopping content for trailblazing ecommerce businesses like TASTER, Vivobareet and MOJU Drinks.
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