Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet
April 9, 2024
Sales training plays a key role in the success of any business.
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.
Therefore, we were wondering:
Why do some sales training initiatives programs fail while others deliver amazing results?
To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.
Sales training plays a key role in the success of any business.
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.
Therefore, we were wondering:
Why do some sales training initiatives programs fail while others deliver amazing results?
To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.
Now that you know how to avoid the seven deadly "sins" of sales training and achieve sales success, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: PJ Nisbet, Managing Director of Nisbet Associates
It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.
If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.
Therefore, we were wondering:
Why do some sales training initiatives programs fail while others deliver amazing results?
To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.
Now that you know how to avoid the seven deadly "sins" of sales training and achieve sales success, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: PJ Nisbet, Managing Director of Nisbet Associates
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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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