Write down your goals. In this insightful episode, master of photography Seth Resnick shares why people need to have a creative mindset and business sense. Seth says when most people are under pressure, they will agree to things even if they don’t mean it. Therefore, they need to learn the most important word in business.

• The process of expanding business
• The value of the word “no” in business
• Creating incentive for people to buy
• Creative mind + business mind
• Writing down goals

TIME-STAMPED SHOW NOTES: [2:24] The word that you need to know. [4:07] Create a sense of value and branding. [8:21] One of the most valuable business stories.