"Why do so many buyers distrust salespeople? Carole Mahoney started her career hating sales. Today, she helps sales teams understand why traditional persuasion techniques undermine trust, how psychology influences buyer decisions, and why even experienced salespeople struggle with rejection. "What if the techniques your sales team relies on are actually making customers less likely to buy?” In this conversation with Cory Cotten-Potter, Carole challenges conventional sales thinking, explores how to ask questions without manufacturing urgency, and explains why human expertise matters more than ever in an AI-driven buying environment.