How Sherlock Scaled Global Brands in LATAM (Without Losing Control)
July 1, 2025
In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.
They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.
Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.
🎯 Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns
🎙️Welcome to S3E014 of IMpulse, the Influencer Marketing Podcast — brought to you by Phyllo.
👉 Explore what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.
They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.
Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.
🎯 Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns
👉 Explore what you can build with Phyllo: https://www.getphyllo.com/?utm_source...
🔗 Secure your Brand with Phyllo: https://www.getphyllo.com/social-scre...
In this episode, we dive into the Latin American creator economy with Bianca Boucault (Head of Digital Marketing) and Michelle Quiroz (Sr. Account Manager, Influencer Marketing) at Sherlock Communications — one of LATAM’s most awarded communications agencies.
They share how Sherlock helps global brands localize their influencer campaigns for Latin America, combining deep cultural insight with data-driven creator vetting. From vetting thousands of creators to managing region-specific risks and working with clients like the Norwegian Seafood Council, they break down what it really takes to succeed in this complex, vibrant region.
Bianca and Michelle also discuss the rise of AI tools, how creators are becoming brands themselves, and why the future of Latin America’s influencer marketing scene is bigger than anyone expects.
🎯 Key Topics Discussed:
1. Common mistakes brands make when entering the LATAM creator market
2. How Sherlock vets creators and prevents brand reputation risks
3. Why localization goes far beyond language
4. The surprising power of niche influencers
5. Real-world influencer campaign examples from LATAM
6. How creators in the region are charging like global celebrities
7. The role of AI tools in scaling influencer campaigns
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Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com