Matt Talks Hospitality: Real conversations for innovative hoteliers
Hotel gyms: Tick-box afterthought or an untapped opportunity? Ft. Lou Zameryka of Airbnb & Borivoj Vokrinek of Cushman & Wakefield
June 10, 2026
Hotel gyms. A dead space or a great investment? Matt talks to two experts with opposing views to settle the debate. Lou Zameryka, Global Head of Hotel Enterprise and Connectivity Partnerships at Airbnb, has worked at Booking.com for 17 years and has spent his career at the intersection of travel and wellness. He says hotels are sitting on an opportunity they can't see. Borivoj Vokrinek is Strategic Advisory & Head of Hospitality Research at Cushman & Wakefield, and has advised on hundreds of hotel investment projects across three continents. He sees hotel gyms as wasted real estate and a cost that rarely pays off. Tune in.
Hotel gyms. A dead space or a great investment? Matt talks to two experts with opposing views to settle the debate. Lou Zameryka, Global Head of Hotel Enterprise and Connectivity Partnerships at Airbnb, has worked at Booking.com for 17 years and has spent his career at the intersection of travel and wellness. He says hotels are sitting on an opportunity they can't see. Borivoj Vokrinek is Strategic Advisory & Head of Hospitality Research at Cushman & Wakefield, and has advised on hundreds of hotel investment projects across three continents. He sees hotel gyms as wasted real estate and a cost that rarely pays off. Tune in.


Lou Zameryka has worked at Booking.com for 17 years and now leads Hotel Enterprise and Connectivity Partnerships at Airbnb. He’s also a Co-Founder of Alively, a wellness platform that helps workforces build lasting habits through small, data-driven actions.


Borivoj Vokrinek is Strategic Advisory & Head of Hospitality Research at Cushman & Wakefield, and has advised on hundreds of hotel investment projects across three continents.


Learn more about the podcast here: https://hubs.ly/Q0350wrf0


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