In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Katy Jones (CEO of Trustwell) sits down with Jim Trahanas, CTO of Fruitist, to explore how computer vision produce quality assessments and autonomous field drones are transforming fresh produce supply chain operations. Traditional, manual field sampling methods—often analyzing just three bushes per hectare—leave massive blind spots in yield prediction modeling and berry quality consistency. Jim details how Fruitist leverages video-based computer vision, synthetic data generation, and agricultural predictive analytics to measure individual berry ripeness, size, and defect levels in real time across entire fields.

By integrating AgTech automation, Fruitist resolves complex operational pain points across farm management, labor allocation, packhouse planning, and retail distribution. The discussion delves into how to shift visibility left to enable proactive consumer safety testing and early defect identification before harvest, providing retail produce predictability and complete farm-to-fork traceability. Discover how enterprise technology, combined with the Trustwell FoodLogiQ platform, empowers brands to surpass minimum regulatory standards, satisfy consumer transparency analytics obligations, and execute precise produce harvest optimization from field to shelf.

Connect with the team:
👉 Katy Jones on LinkedIn: https://www.linkedin.com/in/katyjonespr/
👉 Trustwell: https://www.trustwell.com/
👉Jim Trahanas on LinkedIn: https://www.linkedin.com/in/jimtrahanas/
👉Fruitist Website: https://www.fruitist.com/

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