Enterprise sales performance excellence, decoded: Inside Qlik and Autodesk
September 15, 2025
Ever wondered what truly great sales performance really looks like in practice? In this special episode we break from our usual format to spotlight a candid conversation with enterprise leaders building world-class global sales performance programs. Forma.ai's own Shawn Rossi, VP of Strategic Services, sits down with Dennis Johnson, the CFO at Qlik, and Dr. Robert Bieshaar, Head of Go-to-Market Performance Management at Autodesk. Together they unpack what it takes to run effective sales compensation at scale — beyond the expected baseline of processing payouts. From quota setting to territory design, to system modernization and governance, the discussion gets tactical and unfiltered.
Topics include:
✔ Admin excellence as table stakes—and where you need to be shifting your time instead
✔ The toughest parts of sales planning (and how to get it right)
✔ How you know it’s time to leave Excel behind
✔ How to spot misalignment before it derails performance
✔ How to involve sales leadership (and the field) early and ensure sales planning runs on schedule
✔ Managing complexity while keeping plans simple
✔ Breaking the habit of “rogue comp” and last-minute incentives
As you up-level your SPM strategy or work to earn cross-functional buy-in, this episode is packed with real-world insights you won’t want to miss.
In this special live episode of The Sales Compensation Show, we break from our usual format to spotlight a candid conversation with enterprise leaders running world-class sales performance programs.
Guests:
- Dennis Johnson, Chief Financial Officer, Qlik
- Dr. Robert Bieshaar, Go-to-Market Performance Management, Autodesk
- Shawn Rossi, VP Strategic Services, Forma.ai
Topics covered:
- What “flipping the pyramid” means in enterprise sales performance
- Making the case for comp systems: risk reduction and revenue upside
- How you know it's time to evolve from Excel alone
- Aligning sales compensation to business strategy, not the other way around
- The importance of cross-functional ownership: sales, finance, HR, ops
- Why quota design is the hardest—and most visible—part to get right
- How SPIFFs can spiral into chaos (and what to do instead)
- Breaking the habit of “rogue comp” and last-minute incentives
- Advice for CFOs and sales leaders embarking on their SPM journey
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