Why 80% of B2B Companies Waste Money on Their Websites with Sahil Patel, CEO of Spiralyze
September 23, 2025
In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.
Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead relying on gut instinct and copying competitors.
In this episode of The B2B Revenue Executive Experience, Sahil joins host Cory Cotten-Potter to share effective landing page optimization, the power of systematic A/B testing, and building a culture of experimentation in B2B organizations.
What You'll Learn:
- How to transform your website into your top-performing sales rep
- Why showing actual product images outperforms generic happy people stock photos in B2B contexts
- How to measure A/B test success beyond just form fills by tracking qualified lead conversion
- Why leading with solutions rather than problems creates more effective organizational communication
- How to build a culture of experimentation that focuses on outcomes rather than over-analyzing failures
Sahil Patel is the CEO of Spiralyze, a company specializing in predictive CRO and data-driven landing page optimization. With over 23 years of experience in sales, operations, software development, and finance, he previously founded ER Express, leading it for 11 years before a successful exit in 2022. His expertise in conversion rate optimization is demonstrated through Spiralyze's execution of over 130,000 A/B tests for clients, including Netflix, Podium, the NBA, Lowe's, Harvard, and Gusto.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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